Texas is the second-most populous state in the nation and its four largest media markets include Dallas-Ft. Worth, Houston, San Antonio, and Austin. Dallas-Ft. Worth and Houston are the fifth and the seventh largest media markets in the U.S., with 2.6 million and 2.4 million respective television households. San Antonio, the third largest media market in Texas, is the 31st largest media market in the country, with 900,000 television households. The 4th largest Texas market, Austin, ranks 40th in the nation with just under 752,000 television households. An analysis and discussion of the legal services advertising volumes and spending in these markets follows.
