In the 4th Quarter of 2020 alone, it is estimated that more than $237 million were spent on more than 3.1 million ads for local legal services or soliciting legal claims across the United States. In the 4th Quarter of 2020, $12.359 million were spent on advertisements for legal services and/or soliciting legal claims in Louisiana. A vast majority (77%) of that spending went toward television advertisements, while outdoor advertisements such as billboards accounted for just under 22%. Radio accounted for a mere 0.41% of local legal services advertising spending.
An analysis and discussion of the legal services advertising volume and spending in Louisiana follows.