In the 1st Quarter of 2021, $232 million was spent on 3,853,813 advertisements for legal services and/or soliciting legal claims aired on local broadcast networks in the 210 local media markets across the United States. Illinois accounted for approximately 3% of all spending with more than $7 million spent in the state. Illinois also accounted for more than 1.5% of all local legal services TV ads that aired in the country during that quarter with 60,927 ads.
An analysis and discussion of the legal services advertising volume and spending in Illinois follows.