Amends West Virginia’s Consumer Protection Act and provides that no award of damages under the CPA may be made without proof that the person seeking damages suffered an actual out-of-pocket loss that was proximately caused by a violation of the statute. Provides that either party in a CPA action has the right to demand a jury trial. Specifies that it is the intent of the Legislature that, in construing this statute, the courts be guided by the policies of the Federal Trade Commission and interpretations given by the Federal Trade Commission and the federal courts to Section 5(a)(1) of the Federal Trade 10 Commission Act (15 U. S. C. §45(a)(1)).